Exclusive Hidden Label Deals

What is Our Hidden Label Program?

Every so often, our suppliers find themselves with cancelled exports, surplus stock, or premium wines they need to move discreetly. That’s when they turn to us and our trusted Hidden Label Program.

The program protects high profile wine brands that cannot afford to be openly sold at heavily discounted prices. In these globally challenging economic times even the finest brands are not immune to slow markets and cancelled export orders.

How it Works - you buy on trust, and the wine arrives at your door wearing its proper brand label.

We're unable to share their normal retail prices with you, however upon opening your delivery a quick Google is enough to check the normal retail price of the wine. This should put a big smile on your face!

If you don’t rate it or like any of these Hidden Label wines, we’ll take them back under our industry benchmark “30-day” money back guarantee. We don’t think you’ll be a hurry to return any of these wines… but we’re here if you need to.